REGISTRATION

1. Finalize Class Schedule

• Confirm all class details: dates, times, and instructors.

2. Update Waivers

• Review and revise all legal and liability documents for the upcoming season.

3. Refresh Email Templates

Customize and prepare the following key communications:

• Season Announcement Email - Schedule is now live

• Personal Assistant Welcome Email - 

• First Class Info Email - 

• Class Confirmation Email - Registration Confirmation

• Account Creation Email -

4. Set Up Google Calendar

• Add all scheduled classes to the studio’s master calendar.

• Send calendar invites to assigned instructors for their respective classes.

Registration Timeline (based on final week of current season)

• 8/7 Weeks Before Final Class – Finalize and release class schedule

• 6 Weeks Before – Open registration for returning families (Promo 1 begins)

• 5 Weeks Before – Transition to Promo 2 (runs for 2 weeks)

• 3 Weeks Before – Begin regular pricing

• 1 Day Before Reg Opens to Public – Final reminder: last chance to register

• Last Day of Season – Open registration to new families

• First promo period for new families - Available for 2-3 weeks.

2024/25 Season Registration Schedule

• May 5 – Release class schedule.

• May 17 – Registration opens for returning families.

• May 17 - May 23 – Early registration perks:

• Registration fee waived

• Priority class selection

• September tuition deferred until September

• May 24 - June 7 – Second early registration period:

• 50% off registration fee

• Priority class selection

• September tuition deferred until September

• June 8 - June 19 – Regular registration:

• Full registration fee applies

• Priority class selection

• September tuition deferred until September

• June 20 – Open registration for new families.

• June 20 - July 3 – New family promotion:

• 50% off registration fee

• September tuition deferred until September

Purpose: Guide current families through the re-enrollment period with timely, clear communications across email, text, and calls.

Phase 1: Early Awareness

• May 10 – Email #1:
Subject: "Re-Enrollment Opens in 1 Week!"
Purpose: Announce that registration for current families opens soon.
Template: Email 1 - Schedule Release

• May 11 or 12 – Text #1:
Message: Reminder that registration opens in one week. Refers back to the email sent on May 10.

Phase 2: Registration Opens with Super Early Bird

• May 17 – Email #2:
Subject: "Registration Now Open – Super Early Bird Rates!"
Purpose: Notify current families that re-enrollment is open with a limited-time Super Early Bird discount.
Template: Email 2 - Registration Open for Re Students Super Early Bird Promo 100% off Reg Fee

• May 18 or 19 – Text #2:
Message: Reminder that registration is open. Emphasize Super Early Bird rates are available now.
Template:

Phase 3: Early Bird Countdown

• May 24 – Email #3:
Subject: "1 Week Left for Early Bird Discount!"
Purpose: Create urgency around the Early Bird deadline approaching.
Template: Email 3 - Early Bird Promo 50% off Reg Fee

• May 26 or 27 – Text #3:
Message: Reminder that only 5 days remain to claim the Early Bird discount.
Template:

Phase 4: Final Early Bird Push

• May 31 – Email #4:
Subject: "Last Week for Early Bird Savings!"
Purpose: Final push before the discount ends.
Template: Email 4 - Only 1 Day Left for 50% off Reg Fee

Phase 5: Priority Registration Closing

• June 7 – Call #1:
Message: Personal reminder that priority registration is closing soon. Encourage action before public registration opens.

• Email:

Phase 6: Final 24-Hour Reminder

• June 18 – Email + Text:
Subject: "24 Hours Left for Priority Registration!"
Message: Final notice for current Dance Directions families to re-enroll before general registration begins.
Email Template: Email 5 - 24 Hours left for Priority Reg
Text Template:

• 2 Days after Reg Opens to Public
Email Template: Email 6 - Reg Open to Public

1 week before reg opens send reminder email

Reg opens 50% off reg fee for new family's

24 hours left email for 50% off

Missed out email but not too late to register email

Returning Students 

Tag student with current season, enrolled student and returning student. taging them with the returning student tag will trigger our 6 week on boarding email sequence. 

Timeline for automations are 

Taged - first email gets sent out letting them know they'll be getting a sequence of emails.

Second email sent out 2-3 days prior to the studios first day of classes

Wait 6 days

Third email gets sent

Wait 3 days

Fourth email gets sent 

Wait 5 days

Fifth email gets sent 

Text message sent 

New Students 

Tag student with current season, enrolled student and new student. taging them with the new student tag will trigger our 6 week on boarding email sequence. 

Timeline for automations are 

Taged - first email gets sent out letting them know they'll be getting a sequence of emails.

Second email sent out 2-3 days prior to the studios first day of classes

Go to Studio Pro

Navigate to Settings

Select Waivers and Policies

Select the waiver you'd like to edit 

Edit waiver and be sure to save

To create a new waiver simply click "Add New Waiver"

Go to Studio Pro

Navigate to Settings

Once the season has been created navigate to the season you'd like to add the registration confirmation email 

Select registration email 

Edit registration email accordingly using templates on email template page

Be sure appropriate documents are uploaded such as Studio Handbooks

Be sure to save changes